The five jobs of a book page
- Show the cover, large. It is the thing people remember and the thing they recognise in the store.
- Say what the book is in the blurb, the same one that is on the store page, so the promise matches.
- Take them to the buy button without a scroll hunt. One button, one destination, or a short list of stores.
- Look right when shared. When the link is pasted into a message or a post, the preview should show the cover and title. That comes from the page's sharing tags.
- Be findable. A title, a description, and Book structured data let search engines list it for the book's name.
Why one page
A full author site is a good thing to have eventually, but it is a project: a domain, hosting, a theme, updates, and a blog you will feel guilty about. A single hosted page does the job above today, and it is the link you put in your bio, your email signature, and the back of the book.
What to write on it
- The blurb, unchanged from the store
- A one-line hook above it, if the blurb runs long
- An author line: who you are, in a sentence
- The formats available and where: Kindle, paperback, audiobook
How to get one
The Webpage Builder makes the page and hosts it at an address you choose. Add the cover, paste the blurb, drop in the buy link, pick a background, and publish. The page carries the sharing tags and structured data automatically, and it is listed in the public Library. When the price changes or a second store comes along, edit and republish to the same address.
Put the page link in the back matter of the book itself, on the "Also by" page. Readers who finish a book are the ones most likely to look you up.