Make the assets first
Everything below uses the same five things. Make them in one sitting, before the launch, from the cover's palette:
- A cover-reveal image (square and story sizes)
- A release-day image with the date and the buy link's short form
- Two quote images: a line from the book over a photo
- A ten-second video: the cover, the title, one line, the date
- The book page link, which is the only link you will ever post
The Image Creator exports the square, portrait, story, and link-preview sizes from one design, and the Video Creator makes the clip with the same fonts and stock library.
Sizes that fit
| Where | Shape |
|---|---|
| Feed post (most platforms) | Square 1:1 or portrait 4:5 |
| Stories and reels | 9:16 |
| Link preview when you share the book page | 1.91:1 |
| Video in a feed | Square or 4:5; 9:16 for stories |
A four-week plan
- Three weeks out: the reveal. Post the cover with one sentence about the book. Pin it. Reply to every comment.
- Two weeks out: the why. One post about where the book came from, in your own words. One quote image.
- One week out: the details. Release date, formats, the book page link. The video goes out here.
- Release day. The release image, the link, and a thank-you. Ask readers who finish it to leave a review; reviews are the thing that keeps a book visible after launch week.
- The week after. The second quote image, a reader's kind words if you have any, and the link again. Then stop selling and go back to being a person people follow.
What not to do
- Do not post a different link every time. One book page, always.
- Do not buy followers or paid "promotion" accounts. They do not read.
- Do not disappear after launch week. A post a week about anything keeps the account alive for the next book.
Bluesky and other text-first networks reward plain sentences over graphics. Keep the images for the reveal and the release, and talk like yourself the rest of the time.